The Need:
Bypass noise and nuance.
Drill in on motivations and drivers
Identify “DNA” of a business.
Driving Question:
How do we quickly identify the core characteristics of a business?
What is our purpose in the market?
How do we approach challenges?
How do we approach challenges?
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“Life is meant to be a challenge. If we are not challenging ourselves, we are not living. This includes development in all areas of life – person, professional, spiritual, financial, relationships.”
– Steve Miksta. CEO