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Salesforce: The New Macintosh

Revolutionary results call for revolutionary execution.

Revolutionary execution is exactly what you need to have a net worth of over $250 million by age 25, and continuously evolve the biggest company in the world. These accomplishments belong to Steve Jobs, the pioneer of radical evolution in an ordinary marketplace.

Then again, so what? Everyone’s heard of Jobs’ arrogant management style and his fight for simplicity and modernism in Apple’s products. 

What does that mean for me? Why Macintosh? Why his way?

Steve saw something that no one else at the time saw. An opportunity to capitalize on what the market actually needed; simplicity and intuitiveness based on the user. 

In a time when people were scared to innovate both functionally and aesthetically, Jobs was here to channel revolutionary energy into the hands of consumers.

With simplicity and intuitiveness being well received, this visionary process continues to trickle down into many other aspects of modern business, especially in an era of exponential tech growth.

When it comes to Salesforce, trickle down is a bit of an understatement, as Salesforce has been drowned in simplicity and intuitiveness along with the aesthetics necessary to make it rival something Jobs may have created himself.

Over the years, Salesforce has found itself increasingly better with time, as processes get simpler and the product gets more attractive, similar to Apple’s current evolution. 

In many ways, Salesforce is a bit like the Macintosh computer. Bold, innovative, and unafraid to provide new intuitiveness.

Iterations: The Process of Success

There were so many iterations of the first mac that the first few were barely distinguishable

Steve’s feedback was known for being very critical and bold, which undoubtedly led to countless iterations of all his potential products in search of the best possible match for the desired experience.

Steve wanted to make things “intuitively obvious” for anyone that picked up an Apple product; precisely the experience that everyone should experience within Salesforce.

With that, the first iteration of your Salesforce build-out won’t be your final form; it could be far from it. In order to achieve an intuitively obvious platform, the infamously bold and critical feedback is necessary; and it’s a two-way street.

While businesses get a better understanding of Salesforce dashboards and functionality, Salesforce Partners, like Oppty, get a better understanding of what makes your business successful through a deeper understanding of what fundamentals make your organization tick.

This synergy is a Jobs-like, prototypical loop that eventually gives you as a business owner exactly what you’re after; optimized efficiency.

An early Apply engineer created a development tool dubbed the “Steve Jobs Roll Your Own Calculator Construction Set” after a myriad of inefficient meetings with Jobs on the Mac’s digital calculator. This tool allowed Jobs to adjust the design of the calculator himself with no programming input, and within 10 minutes, Steve had designed the calculator that launched with the first Macintosh computer.

This is how platform creation should be for everyone, as we’ve made a Roll Your Own Salesforce Platform Construction Set for small business owners.

More Modularity. More Simplicity. More Power.

UPS commissioned a survey amongst shoppers and found that 93% of shoppers prefer going to a local retailer for their goods. This was due to things like the unique experience, a broader assortment of items to choose from, and a more innovative shopping experience.

Unfortunately, it’s not always easy for smaller, local businesses to survive mixed with large corporations that have bottomless access to capital for products and software.

Most of the software that large corporations use costs anywhere from one to hundreds of millions of dollars to build out on a proprietary basis; definitely something a small business doesn’t have the time or money for.

What are you really getting with these fancy ERP (enterprise resource planning) systems anyways?

Some accounting and customer relationship management software? Even after the software is commissioned, how can you guarantee that it’ll implement well?

Queue Salesforce, here to level the playing field.

In many cases, a Salesforce implementation is as prophetic as Jobs’ willingness to bring the consumer what was missing from the marketplace. Simplicity and intuitiveness, all in one aesthetically pleasing package for far less money.

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