Have you ever experienced the uncanny feeling of seeing targeted ads for something you were just thinking about, like a home appliance or a fast food craving? It may seem like a coincidence, but it’s actually a result of strategic marketing driven by user intent. In today’s competitive business landscape, marketing strategists are leveraging cutting-edge technologies like AI, Machine Learning, and Automation to connect with their target customers more often and with growing accuracy.
While these buzzwords may be commonly associated with Fortune 500 organizations, small and medium-sized business owners face unique challenges in keeping up with the latest marketing trends and strategies. As sales managers, marketing directors, financial strategists, and operators all rolled into one, finding time to proactively think about business strategy can be a daunting task.
We Get It
Oppty understands the challenges faced by small to mid-sized business owners, and our B2B Marketing Strategy is designed to put a Fortune 500 solution in your hands. We leverage the power of leading technologies like ZoomInfo, Salesforce CRM, and ActiveCampaigns marketing automation to help you scale your business in under 90 days.
ZoomInfo is an industry-leading lead acquisition platform that harnesses the power of user intent. Its patented technology provides one of the most robust and informed contact databases in the industry, enabling you to acquire customer interest at the beginning of their journey. With accurate information and real-time intent data, you can target your potential customers with precision.
Salesforce CRM is renowned for its unmatched capabilities in capturing accurate lead data and mapping multiple data points to assist your top salespeople in navigating their approach to lead conversion. Client profiles in Salesforce can include a direct link to their LinkedIn profiles, websites, and more, providing a comprehensive view of your prospects. Salesforce can also integrate seamlessly with other lead acquisition solutions, such as web forms or telephony solutions, allowing you to manage all your leads and opportunities in one centralized location for easy data reporting and performance tracking.
ActiveCampaign is a powerful and affordable marketing automation platform that works seamlessly with Salesforce CRM. It combines the power of automation with an email marketing platform comparable to popular tools like MailChimp and ConstantContact. Used in tandem with Salesforce flows, ActiveCampaign provides a seamless journey for your leads from initial contact to conversion and beyond.
At Oppty, we believe that technology should be in the hands of your people to help you run a more efficient operation, grow sales, and reach new heights as a business owner. Our Chief Technology Officer model is designed to help you achieve your objectives as a chief visionary, leveraging the power of advanced technologies to scale your business in under 90 days.
We Can Help
With Oppty, you can level the playing field and compete with larger enterprises by utilizing the same cutting-edge technologies used by Fortune 500 organizations. Let us be your trusted partner in unlocking the full potential of your B2B business model. Contact us today to learn more about how Oppty can help you achieve rapid growth and success.
Let’s Grow!
Want to learn more? Schedule some time with us below.
